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Frequently Asked Questions
Send your questions about the God
Gives Hope campaign to gghope@ag.org.
What’s the best
way to explore or start a campaign?
Order the God Gives Hope Starter
/ Sample Kit (GPH item # 086671 [$24.95]). It will provide
you with samples of many of the printed items, personal witnessing
items, and a preview tape of the God Gives Hope
TV and radio spots. It also includes the Campaign Planner
that will give you vision, and walk you through the entire
process. Reading the planner is a real key. It will answer
many questions on how to begin and give you the information
you need to conduct a campaign. It also includes information
on raising funds, buying media time and space, as well as
an entire 4-week service plan for use in your church services.
How do I go about planning
for a campaign?
Preplanning and organization are important
for running a successful campaign. To this end, we recommend
that you start planning your campaign four months prior to
launch. To help you systematically plan and implement your
campaign from the idea stage to conclusion we have developed
a 16-week pre-planner / timetable. This is the average amount
of time you will need to schedule your time slots and space
for the major media items (billboards, TV, radio, and print
ads). This period can sometimes be shortened if needed. However,
in some communities the 16-week period will need to be extended
in order to reserve and secure the necessary local media slots.
If you feel you don’t have the time to organize and plan
a campaign we recommend that put together a 6-person campaign
committee to accomplish the task. The God Gives Hope
Campaign Planner includes a recommended campaign committee
plan with suggested personnel and responsibilities for each
person.
Why do you recommend
premiering the media items in the form of a campaign initially?
We recommend that whenever possible churches
use as many of the God Gives Hope materials
as they can to form a coordinated campaign. A heavy concentration
of media will cause your community to take notice of your
message. By using multiple media items you will create a greater
sense of theme identification and increase the awareness of
your church. Once you have completed your campaign you can
continue using certain media items or follow-up with additional
unused materials from the campaign.
Can the God Gives Hope
items be used individually?
Yes, each of the media items is designed
so it can be used separately as well as together. The items
are completely capable of working independently from the others.
If you can only afford to you some of the items initially,
do so. You can always come back and use other God Gives Hope
items at a later date.
How many billboards do
I need in my community?
When leasing billboard space, it’s
important to plan and reserve your space as soon as possible
(preferably several months prior to your postings). Billboards
are often unavailable because of long-term contracts with
large corporations. This often makes it difficult to get the
prime posting locations that you desire. Advance lead-time
helps in securing the best billboard locations. Billboards
are rated by GRP (Gross Rating Points) showings. A #100 daily
GRP/Showing means that 100% of your community’s population
amount will be exposed to the billboard every day it’s
posted. To attain an efficient "reach and frequency"
level you should purchase at least a #25 daily GRP/Showing.
Your billboard company will usually mount your postings for
free as part of the lease agreement.
If you can’t afford to post multiple billboards to achieve
a #25 showing or more, do what you can do. One billboard is
better than none. With the God Gives Hope campaign
we have 3 separate billboard layouts which will allow you
to rotate with a fresh design every few months.
Can we personalize the
billboards with our local church ID?
Yes, each paper billboard posting is designed
so it can be personalized at your local billboard company.
This is accomplished by printing type on a block of white
paper and pasting it over the white copy area. Most billboard
companies will have the equipment to help you. All three boards
are printed on a wet-strength rain-dance paper rated for 30-day
billings. Paper postings can often last longer than 30 days
depending on weather conditions and direct sun light. They
sometimes last 2-4 months. Primary sources of billboard decay
are moisture, and direct sunlight. Moisture causes glue release
and curling of the paper. Sun light causes fading.
Is it possible to make
and post our own temporary billboards?
Yes, you can construct a billboard and
post it on personal property provided you have a sign permit
from your city and permission from the property owner. You
can build a simple sign structure out of plywood and 2’
x 6". We recommend you use MDO plywood (a fairly common
exterior plywood with a special finish) for the sign surface
area. After constructing the structure simply mount it with
a heavy duty wallpaper paste. To increase the life of the
board we recommend that you allow the board to dry (usually
one day) and then coat it with a clear water seal. This will
protect the paper from the elements and extend the life of
the posting. |
